A sole proprietorship is a type of business enterprise that is owned and managed by an individual. It is a legal form most often chosen by business creators considering starting their own activity and being the sole shareholder.
It is a business that operates in its own name and is the exclusive property of a natural person. The entrepreneur carries out his activity without having created a separate legal entity. The different forms of individual enterprises are: trader, craftsman, liberal profession, and farmer.
To start a sole proprietorship business as an entrepreneur, it is not necessary to create a statute or draft articles of association, or to hold a starting share capital since no legal person is created. All that is needed is to register with the Chamber of Commerce and Industry closest to your location, the directory of trades (craftsmen) or the trade and companies register (traders).
The sole proprietorship operates in its own name and allows the launch of a professional activity without having to create a legal entity separate from the operator. The personal assets of the owner and the company are combined. However, it is possible to limit the commitment of personal assets.
It is not necessarily a company that has no employees, a sole proprietorship or one-person company can recruit employees.
The entrepreneur of the sole proprietorship therefore provides funds to fuel his activity. Since his private assets are merged with his business assets, he can at any time use the cash flow of his company for his personal interest, but he will also have to take from his personal reserves in the event of financial concern related to his activity thereby increasing risks.
The entrepreneur is the sole owner, manager and shareholder of his business and therefore has the power to take all decisions, without special formalities, except for decisions requiring a filing with the registry.
ADVANTAGES OF SOLE PROPRIETORSHIP
It is a type of business being run by a single entrepreneur and this status has many advantages, especially because of its ease of creation and management. The following points listed below are some of the advantages of sole proprietorship:
A sole leader or owner
In a sole proprietorship, the manager is not accountable to anyone. He is the sole head of the business and makes all the decisions alone. He is an entrepreneur heading a business without any form of separate legal entity.
Easily create a business
Sole proprietorship is a very easy business to create and own because there is no share capital to release, and there are no legal statutes to write. For example, an SEO expert can easily start up an enterprise SEO company, and offer its services to other businesses.
Simple and Inexpensive: It is the simplest and cheapest legal form of business. It only requires reduced administrative follow-up.
Easily evolve towards self-employment
The sole proprietorship has the possibility of evolving towards being self-employed, a simple declaration of change of status with the Public Treasury is enough!
THE DISADVANTAGES OF THE SOLE PROPRIETORSHIP
While this is the most simplest and inexpensive form of business, sole proprietorship also has its own risks associated with the business. Some of these risks are:
An indefinite responsibility
The sole proprietorship potentially exposes all of the owner’s personal assets to the risks of its activity. This means that during the course of business, the manager could for some urgent reason link his personal assets with the business financial activity thereby creating risks.
If not taken care of immediately, the risks may extend, for example, to the property of the manager spouse, especially if no marriage contract has been signed.
A legal form that does not promote the development of the activity
As mentioned above, the creation of a sole proprietorship does not give rise to a new legal person. If this difference affects the protection of the owner’s assets, it hinders potential association often necessary for the development of the activity. Therefore, if the company does not have social capital, it cannot open it up to other entrepreneurs or sole proprietors who could contribute ideas, network, skills or cash.
SIX TIPS TO IMPROVE THE APPEARANCE AND RECOGNITION OF YOUR BUSINESS AS A SOLE PROPRIETOR ON GOOGLE SERP
Without a website, it is difficult today to promote your brand as a sole proprietor. However, creating a website does not automatically mean being visible to or being recognized by your potential customers. In order to be visible, it is necessary to work on your natural referencing.
Search engine optimization is a technique that may seem complicated at first glance, but there are some effective tips that are useful in achieving this goal. By applying these google business ideas, your SEO will pay off in the long run.
In order to understand natural referencing as a compulsory and important strategy for your sole proprietorship business, here are six helpful tips you can use to optimize your website in order to rise in search engine result page (SERP).
SELECT KEYWORDS RELATED TO YOUR BUSINESS
SEO Keywords are relevant phrases and terms that make references to your business. SEO platforms such as SEMrush and Google keyword planner provide relevant keywords that are frequently being used by internet users when searching for information related to your business.
It is therefore necessary that you define a set of keywords that your prospects can use to search for your products and services on Google. When a search is made, the SEO keywords being used gives your website the opportunity to rank first in SERP.
DETERMINE THE BEST EXPRESSIONS WITH GOOGLE TOOLS
Rank the expressions you have found in order of relevance and engagements. You can use Google Keyword Planner. This tool is capable of giving you accurate statistics on keyword research volume. This means that you can see, on average, how many monthly searches are performed on each expression. It also lets you know if the competition is low, moderate, or high. The objective is to find much sought after expressions.
OPTIMIZE EVERY PAGE OF YOUR WEBSITE
Google is interested in each page of the site so when optimizing your web page, you should know that your home page is not the only page that will attract internet users. Prospects can come in through any page, it could be through a link leading to one of your blog posts or a section for your newsletter.
Therefore, it is essential to attend to each page carefully, independent of the other. They all need to be neat and have a specific purpose.
When you are conscious of the specific purpose of each page in your site, you will be able to highlight the right keywords, with valuable and relevant content.
Also take advantage of your pages to highlight your identity, your skills and the close relationship that you offer as a sole proprietor or self employed person. This will help you better capture prospective clients looking for a single point of contact, a personalized and long lasting relationship.
FOCUS ON TAG TITLES
Titles are the first thing internet users see on search engines, and this makes it extremely important when optimizing for SEO. It is essential to make your tag titles attractive for readers to click on the link to your page, so each title tag must be well informed in order to reference your website. By including a keyword, it will have more impact which means that each page title must be unique.
WRITE A COMPELLING META DESCRIPTION
The website description section is a short summary of what your business is all about and what it intends to offer to its client. Visitors on your website pay close attention to this description of your webpage in order to determine whether to calmly go through all the website pages or to leave immediately.
You must include SEO keywords when writing your Meta description because search engines also make use of it and take it into account for SEO.
Neil Patel blog explains three reasons why Meta descriptions must be used while regarding it as a conversion factor rather than a ranking factor, learn more about the three reasons here in the highlighted link.
OPTIMIZE VISUAL CONTENT
It is not enough to write appealing and compelling content. Without the perfect images to captivate the attention of the internet user, the content written is considered irrelevant.
The purpose of making use of images is to illustrate a pictorial representation of your products or services in order to convey your message in an imaginative sense. By making use of the right images, your prospects are drawn to the content being depicted by the image thereby engaging in your webpage.
Also, by filling the tags surrounding the visuals correctly, that is the title, the caption, etc. It helps you to rank more in Google images thereby benefiting your website.
With these six important google business tips, you will successfully have a perfectly optimized site. You should keep in mind though that in order for your site to rank faster in the search engine result page (SERP), it is advisable to promote it with SEA – Search Engine Advertising i.e. PPC.
To generate traffic, it is also advisable to create a blog on your website in order to share fully optimized content relevant to the nature of your business and relevant to the needs of your prospects.
Dey0 Digital is an enterprise SEO company that is capable of optimizing any business website to improve and boost its appearance and recognition on Google.
Have you created a website as a sole proprietor and you need assistance optimizing your website for SEO? Then contact us now and let us assist in boosting your website in Google search engine result page (SERP).