Digital marketing is a marketing strategy, tactic or tool used to communicate with customers or prospects on the web. It encompasses different communication channels such as websites, social networks, Google searches, etc. It makes it possible in particular to promote and grow a business, generate leads and retain customers.
All the activities carried out by businesses on the Internet is basically digital marketing at work. This includes search engine optimization on websites, blogs, social media, online advertising and newsletters. Also, given the speed at which the Internet is changing, the utilization of digital marketing strategies is extremely important for the growth of any business.
While we live in the digital age and have become accustomed to carrying out a considerable number of actions on the Internet such as communication on social networks, online purchases or sales, administrative procedures, etc. Digital marketing continues to grow and develop effectively and efficiently. New strategies are being created every day, and their effectiveness continues to increase. It offers many possibilities for your business by making it possible to target new customers, to generate leads and thus to stand out from the competition thanks to a tailored or specific strategy.
ADVANTAGES OF DIGITAL MARKETING
Companies use digital marketing or hire a digital marketing agency simply because a digital strategy offers multiple advantages, and it is applicable to all types of companies with different nature of business and of different sizes. The following are the advantages of digital marketing:
- It allows direct interaction with the customer. The information obtained on consumers’ helps you tailor the offer and offer a personalized product or service that meets their needs.
- It promotes customer loyalty and satisfaction through developing a lasting and quality relationship.
- It saves cost and budget. Affording a website costs less than setting up a physical store.
- It creates a 24/7 availability of your business. Marketing is done more online than offline.
- International recognition is made easier.
- The gain in visibility improves brand image and increases reach to a wider audience.
PLATFORMS FOR DIGITAL MARKETING?
Digital marketing is so wide and varied that it can be exploited by any type of business, regardless of its field of activity (B2B – Business to Business and B2C – Business to customers).
This is made possible through the utilization of various platforms or channels. Besides, digital marketing is constantly evolving and its media keeps upgrading so in order to better understand its usefulness, it is first necessary to understand on which media it is based.
The effectiveness and efficiency of digital marketing is based on a multitude of internet platforms and media – the most common of which are:
Talking about the benefit of online communication with digital marketing is not complete until it has been stated that the main medium in digital marketing is the website. Its objectives are varied depending on the core target and the field of activity but this will be the major asset to your business and the starting point of its digital communication strategy and technique.
It aims to reveal your expertise in a specific area and so serves as the best platform to release contents that provide answers to a search. Through blogging, you will be able to express yourself on many subjects, and improve your online visibility over the long term with SEO by addressing subjects related to the nature of your business.
Social media channels are useful for communicating with your prospects and facilitating networking. Social networks take a lot of time, especially to build traffic but once built, it serves as a formidable asset. Facebook, Twitter, Instagram, LinkedIn, YouTube etc. they all have their unique specialty, and so your approach should be adapted according to the social media platform being used.
Current trends show that smartphones generate more Internet connections today than desktops. The mobile application is therefore an excellent communication tool for creating or responding to an existing need, and getting closer to its users on a daily basis.
High value content
The objective is to produce high-quality, unique content in order to generate more online interactions (new backlinks, shares on social networks, mentions of major brands, etc.) through the use of videos, free training, webinars, E-books, and other useful elements.
WHAT DIGITAL MARKETING TACTICS ARE BEING USED?
In order to promote your web traffic, a multitude of options are available to you. Successful businesses base their web strategy on marketing approaches such as:
Content marketing is a key asset of a successful inbound marketing strategy or process that is based on the creation and application of valuable and informative content with the sole purpose of generating traffic, attracting the interest and attention of its target audience or prospects in order to develop and increase visibility. The strength of content marketing is not just about creating texts but it lies in the diversity of the subjects covered and it involves planning for the long term on how best to distribute and manage contents on different platforms making it possible for your business corporate brand to obtain maximum visibility and become more readable on search engines.
Utilizing a properly organized, relevant and optimized content will go a long way in achieving the desired results.
Organic Referencing (SEO)
A natural and free source of traffic, SEO is based on a set of techniques carried out on a website (on-page), or outside of it (off-page) in order to improve its position in search engines.
There are some important factors to consider when optimizing your website. Factors such as “The relevance of content being published, the mobile user friendliness of your website, and the use of on-page and off-page SEO” are necessary elements for a successful natural referencing. When this is well mastered and accompanied by an effective content creation strategy, it can considerably increase a brand’s reach on the web and website traffic.
Paid SEO (SEA)
While organic referencing takes a considerable amount of time to prove its worth, SEA provides results immediately as it involves making advertisements using Google. The most used platform is Google AdWords.
Google AdWords or “SEA” is a platform that positions your website on Google by grouping together all the websites and applications thereby making it possible to create advertisements linked to keywords being searched the most by internet users. Its main aim is to promote your business, boost sales, increase awareness and increase traffic to your web page. It allows you to select SEO keywords on which you want to position yourself and see your ads appear according to the searches of Internet users.
Social Media Marketing
Communicating through social media channels allows companies and businesses to strengthen their customer links, facilitate networking and interactions, while reaching new prospects by making use of sharing tools, hashtags, stories, etc.
It is also possible to set up advertising campaigns within the various platforms in order to extend reach to target audience.
Learn more about social media marketing in the highlighted link.
By creating an affiliate marketing platform, you are basically including others to assist in promoting your business product or service. Affiliate marketing is all about promoting a product or a brand on the Web in exchange for a commission for each sale or lead generated.
This approach can be useful in building customer loyalty as it allows brands to communicate with an established customer base and promote various offers, content, important information or events.
Native advertising is the use of paid ads that match the look, feel and function of the media format in which they appear. Native ads are often found in social media feeds, or as recommended content on a web page. Unlike display ads or banner ads, native ads don’t really look like ads. They look like part of the editorial flow of the page. The key to native advertising is that it is non-disruptive – it exposes the reader to advertising content without sticking out like a sore thumb.
According to the Instapage blog (Nov 2020), Display advertising refers to the process of advertising a product or service through visuals like images and videos on networks of publisher websites such as the Google Display Network and Facebook etc.
Display ads are placed on relevant third-party websites in the form of banner, image, and text ads. Display advertising is pretty much a blanket term that includes every visual ad placed on a website.
The benefits associated with adopting digital marketing strategies for your business cannot be overemphasized. The use of digital marketing is necessary for all types of business, irrespective of its size.
As a business owner, digital marketing is extremely essential to boost your company recognition through the use of SEO.
We understand the fact that digital marketing involves a whole lot of processes that could be inconvenient for you or possibly not understandable, and so Deyo Digital has a team of experts who are capable of guiding you on appropriate digital marketing strategies for your business growth and success.
Contact us today to request for a quote on our services so we can give your business the online recognition and stability that it needs.