Dental Healthcare: 2 Digital Marketing Strategies to Attract New Patients

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There are many dental marketing companies out there that lack the visibility that they need to gain recognition. Besides, the health sector is a particularly competitive one and the demand for quality care is never ending.

This is why, in order to attract and convert your web visitors to clients, it is important to stand out in Google search engine result pages. However, the excellence of your dental services is also an important asset to maintain a loyal clientele.

Attracting visitors to your website is the responsibility of an SEO agency like our company, which specializes in marketing strategies adapted for dental companies and offering full support throughout the process of developing and implementing marketing plans tailored to the needs of companies in the dental healthcare sector.

By developing and applying an effective digital communication plan which includes the creation or optimization of website, management of social networks, and research and provision of keywords for blog content, which allow better referencing and increased visibility on search engines, we can help you achieve a long term goal of enhancing your dental company by attracting the target audience that transforms into customers who, through constant communications, dynamic interactions and exceptional service, keep coming back to you.

In this day and age, a good marketing strategy must include effective web communication that targets prospects and customers thereby standing out in a competitive health industry.

Few dental marketing companies recognize this need which is why it is always advisable to reach out to SEO consultants like Deyo Digital for a full SEO analysis. Being a natural referencing agency, we offer a series of effective SEO services specially reserved for dental offices to improve their visibility on the web.

SEO or natural referencing is a marketing process which makes it possible to find a website “naturally” in search results. It can be applied to any type of website ranging from e-commerce websites, to technology websites, to travel agencies’ websites, and to your dental healthcare website, etc.

By applying the right SEO strategies adapted to your industry and the size of your firm, your website is guaranteed to attract more traffic and increase the number of consultations you receive in a day. 

Search engine optimization is a trusted and effective way to generate traffic for your website over a long period of time and to also grow your business online.

Dental Healthcare

IS SEO FOR A DENTAL HEALTHCARE WEBSITE DIFFERENT FROM OTHER SITES?

Although the main goal of incorporating SEO is to achieve the goal of getting traffic, and converting visitors to customers. However the difference lies in the application of the different SEO strategies where it is necessary to make specific reassessments for the natural referencing of dental practices. 

The objective will solely be to deploy strategies relevant to your profession for the optimization of your site for both search engines and users. It is clear that being a dental marketing company, you are not looking for just any visitor profile. The ideal visitor you want to have on your site will definitely be a patient who needs your services.

This is why SEO consultants take pleasure in strengthening your presence on the web and succeed in putting you in contact with these kinds of visitors by making use of key statistics in the dental market.

SEO is important for your dental website because it:

  •  Increases visibility
  •  Encourages interaction
  • Improves credibility
  • Converts visitors to patients
  • Drives long term growth

It is therefore advisable to engage an SEO agency to take care of the visibility of your brand on the web because understanding and applying all SEO techniques can sometimes be daunting and even time consuming. It would be a little difficult to devote yourself entirely to your profession as a dentist and at the same time to seek to understand SEO.

Here are some dental marketing strategies that can be undertaken to attract more new patients.

  • Create a Google My Business listing

Optimizing your Google My Business listing is important in attracting recognition for your dental healthcare service.

To optimize your business, create a GMB file and provide as much information as possible:

  • Choose the right category for your business: “dentist”
  •  Include an official phone number
  •  Add a description
  • Include your opening hours
  •  Include your address
  • The page to contact or request an appointment etc.

By doing this, your pages will be optimized for local searches so that your site can appear in search results as soon as a user launches queries such as, Dental office nearby, Dentist near me or Nearest dental office.

  • Optimize your website

Your website represents your brand identity and its appearance determines how your web visitors will react to your page. It’s understandable that being a professional dentist might offer you no opportunity to have some basic optimization idea, this is where SEO consultants like us come in.

Here are some of the things we would be doing to optimize your website:

  • Review the architecture of your site
  • Improve the loading speed of your page
  • Adapt your site for both computers and mobile devices
  • Review and balance the keyword density in your content
  • Identify duplicate content
  • Improve the content of the title, meta description tags
  • Analyze the quantity of your backlinks and the domain authority of your referring sites

By going through all these aspects on your site, we will be able to build a clear and precise idea of its limits as well as its potentials in order to propose relevant strategies for its optimization.

  • Inclusion of Backlinks

The task of analyzing and including backlinks that lead to your website is quite important as it involves the spotting and removal of unsolicited links before they further affect your site’s SEO. 

Also, if your website has a low backlink profile, action will be taken to procure quality backlinks, thereby boosting your domain authority.

  • Content creation for your dental blog

Writing excellent blog posts on important dental topics is another way to prove your expertise as a dentist. Blogging provides your dental company the opportunity to provide answers to questions that patients are likely to ask and the offer of your service concerning the topics discussed on your blog.

There are many patients out there who need answers and they are turning to search engines to answer their health questions.

By publishing optimized blog articles that include answers to these questions, your dental company will start becoming recognized.

This will set you apart from your competition and make your site a trusted source for internet users where they can find answers to common dentistry questions.

At Deyo Digital, we have a team of talented SEO writers that can do necessary research to write articles relevant to your dental practice.

We will be able to identify the questions frequently asked by Internet users to encourage them to discover your content and thus attract traffic to your site. 

  • Keyword Research

The strategies to execute on your site will be essentially based on researching keywords to really attract visitors likely to convert into patients for your dental practice. 

Priority will be given to keywords that are easily accessible to you so that your site registers its first short-term SEO results before attacking highly competitive keywords.

  • Optimize your pages for natural SEO

This is a process of optimizing your website so that search engines can better understand and rank your web pages in search results. The better you optimize it, the more likely you are to appear in the first results and get more traffic to your website.

Technically a website as a whole cannot be ranked on Google. Rather, each of the pages represents the website on the search engine.

For this to work effectively, SEO consultants focus on:

  • Restructuring the pages of your site
  • Possibly add new paragraphs to your pages to make them more engaging 
  • Optimizing the images contained on your pages
  • Achieve a page load speed of less than three seconds
  • Review the titles at various levels of your pages and the content of the Meta descriptions.
  • Include inbound links from authority website
  • Creating a secure website (in HTTPS)

By applying all these SEO strategies, your dental marketing company is well on its way to becoming recognized on Google search engine result pages.

 

IN CONCLUSION

Involved in dental healthcare practice? Then you need to know when you need the assistance of an SEO agency.

You need the expertise of an SEO agency when

  • You have just recently opened your dental practice and you plan to exceed your competition in looking for a profitable and effective marketing solution.
  • You now recognize the advantage of your dental office being visible on Google Maps, being that you have been in operation for a long time without appropriate visibility measures, which is why you now want your site to occupy a good position on Google in order to increase your income, but without worrying about how search engine algorithms work. 
  • It’s also possible that your job as a dentist takes up almost all of your time and you lack the availability to work on the SEO of your website. 

If this is your current situation then the most profitable solution would be to hire a competent SEO agency like our company to create an SEO campaign for you, and then take advantage of continuous SEO practice with some temporary services for maintenance and updating needs. 

At Deyo digital, we offer a series of effective and quality SEO services specifically dedicated to helping dental companies rank on search engines and gain attraction, converting visitors to customers, thereby achieving profitability for your dental business.

Ready to boost your business

Book an appointment with us today.

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