Many startups have been shut down because business owners believe that business requires huge capital for it to be a success. But, the truth is, content marketing is the most inexpensive and effective way of reaching out to your prospects and to get your business in the faces of people. Content marketing is the future of today’s marketing strategy!
Every business needs marketing in any type of context (blogs, photos, videos, banner, etc.) that you post online for your followers or potential customers to share, like, or comment on. Believe it or not, content marketing is a driving force behind sales.
Publishing high quality content might be sometimes difficult, but it’s worth it at the end. According to Neil Patel, people who succeed at becoming leaders in the world of content marketing — people who craft compelling, valuable content that gets to the heart of their readers experience drastically more site growth than their competitors.
While content marketing costs 62% less than outbound marketing, it generates more than three times as many leads.
Many businesses believe content marketing is expensive but the truth is it’s cheaper and effective than traditional marketing (i.e. distribution of fliers, street carnival, mega phoning, etc.). The disadvantage of traditional marketing is enormous ranging from limited audience size and location. But digital content marketing is easy to begin with, popular among customers and also it helps business owners save their money and enjoy premium comfort accessing social media through mobile device and tablets. One of the most significant benefits of content marketing is its cost-effectiveness.
Content marketing becomes effective when you publish high quality on your site. With this premium content, customers become interested in your brand, thus increasing sales, revenues and profits. Because good content captures a customer’s attention while also making your brand memorable. The next time a potential customer wants a product or service related to your niche, your service comes to their minds.
These people have never heard of you before. So, how do you make yourself visible? This is where hiring one of digital marketing agencies for startups based on your budget for content marketing ideas come into play!
CONTENT MARKETING IDEAS
- Have a blog
Starting a blog does not require tons of dollars and no technical experience. It only requires you consistently publishing great, valuable and compelling content that your prospective finds valuable which will cost you your time.
Blog posts must solve problems for your potential customers and they should be easy to read and understand.
If you have no idea about blogging, you can look up to what your competitors are doing on their blog posts. It’s not enough to have a blog but to be consistent in publishing content is really necessary. Blog is a long term marketing tool but it’s really effective.
Having a blog helps you share your brand story, connect and engage deeply with your customers. You can get started with WordPress, Squarespace, Weekly, etc. Site like WordPress is very easy to be integrated. All you need to do is create a subdomain for your blog like “yourbusiness.com/blog”. After that, it becomes easy to accommodate all your blogs without interfering with your domain – website. Then it will also make posting less difficult.
You can make your site more fun to your site visitors by adding photos or even video. The point of a blog is to provide people with truly interesting content.
If you want search engines to increase your site’s ranking, you must ensure that whatever you post is accessible.
How do you do that?
Link it to other posts on your site. If you don’t do this people will have difficult time finding your blog pages. And search engines won’t be able to rank these pages on your site.
Another way to get your blog posts seen is to put out catchy topics or titles that will get people to click and spend time reading your content.
- Post on your social media
Social media is one of the effective content marketing ideas to get people to read your content on your blog or website.
Posting on social media at least once a week takes a small amount of time out of your week, but the benefits can be huge!
Social media posts are a great way to share your brand story to your potential customer.
You do not have to break a bank.
All you have to do is:
- Speak their language
- Keep your content short and simple
- Use images and videos
- Add a call to action
- Email Marketing
Email marketing is a powerful tool that you can use to engage customers and increase your sales. Sending out relevant content to your subscribers more often can sells your products or services.
Send emails that provide premium value to them. You shouldn’t send content that pitch sales directly. When you do that, your customers begin to lose interest.
Give your customers catchy snippets of your post that would encourage them to continue reading on your website.
This is why email marketing is very important. Getting people to click through is important because it can impact your search engine rankings and higher rankings tell searchers that you are a credible source for information!
- Utilize Hashtags
Using hashtags related to your niche is one of the ways for you to be found by your target on social media. With the use of relevant hashtags, you become searchable and visible.
One of the ways to research relevant Hashtags, is to discover which Hashtags are trending in your niche. But, watch out for popular hashtags because you might get lost trying to use popular hashtags.
You can even make your own hashtag! This is a great idea if you are running a contest or building awareness for your brand.
Don’t try to stuff your content with many Hashtags. Just pick 10 relevant Hashtags for each of your post.
Big brands, like Coca-Cola for example, are already so popular that they don’t really need to use a plenty hashtags to get visible. Instead, they can use branded hashtags like a slogan.
Since you are just starting out, you wouldn’t want to use a popular hashtag and/or a company hashtag. Instead, use a combination of well-researched hashtags that connect with your niche in order to get your post noticed and gain new followers.
- Produce Great Content
The success of your business highly depends on the quality of your content. Utilizing all the content marketing ideas without publishing great content will be disastrous.
Great content helps your site rank higher on search results, make your customers trust you, generate leads and sales for your businesses.
It’s not the quantity of content that matters but quality. Remember, quality over quantity!
- Repurpose Old Content
When you run low on content ideas, you don’t need to break a muscle to come up with another content. All you just need to do is go back to your old content and repurpose it to become fresh and updated.
Repurposing content (also known as “content recycling”) is the practice of reusing all or elements of existing content in order to expand that content’s reach. Repurposed content is typically transformed into a new format (for example, turning a blog post into an infographic).
You don’t need to shoot another video, write a fresh blog post or come up with infographics from scratch! Just recycle your old content. Every time you update your site, the search engine takes notice and re-arrange your site’s ranking. Your search algorithm improves when you post quality content regularly.
You don’t have to break a bank in order to generate organic traffic to your blog or website. There are a couple of SEO agencies that can offer a high quality content marketing service for your business, if you choose to hire one.
Deyo Digital is one of the digital marketing agencies for startups marketing and we offer content marketing ideas that can help your website get noticed by your audience and generate sales for your business.
Let us know what has been your favorite content marketing idea.
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